The job of an independent insurance agent is to meet the needs of their clients with a range of insurance products. Typically, these financial products are sourced from various insurance companies to ensure the client is getting what they require for risk management. In essence, an independent insurance agent is looking out for the best interests of their clients by providing them with protection in worst case scenarios.
These insurance products might include life, health and disability insurance, as well as property, medical malpractice, and Workers Compensation insurance. Whatever a client requires to protect them against unfortunate circumstances, an independent insurance agent can provide it.
However, if you’re new to the world of insurance, and you’re looking to market yourself as an independent insurance agent that new and existing clients can rely on, it can be challenging. You know you’ve got your finger on the pulse of what everyday Americans require, but how do you accurately promote that? We’ve included a few helpful tips below on how to market yourself to your target audience.
Every year, more and more people are using search engines to source insurance. And, as they say, you’ve got to be in to win. If your website or independent insurance agent profile isn’t easy to find, you’ve got less of a chance of gaining a new client than one that is. You should enlist the help of an SEO expert to ensure your website is highly searchable or set up a Google Business account to market yourself in the best way possible.
If you do not have an online presence, you’re relying on walk-ins to a physical location or word of mouth. Both of these avenues may not prove lucrative if you’re yet to establish yourself as a reliable independent insurance agent.
There are over one billion active Facebook users, and many of these are sure to be on the lookout for competitive quotes to meet their insurance requirements. Often, people are just waiting for the opportunity, and if your ad happens to pop up at the right time, there’s every reason to believe you can gain new clients.
Set up a Facebook business profile, build ads that provide a platform for people to request a quote, and ask for your current clients to review your services online. The more active your business Facebook page is, the more likely you are to gain a following.
If you’re unsure how best to go about gaining a social media following, there is an abundance of materials and tutorials online to provide insight into how others are doing it. You aren’t the first independent insurance agent to market your insurance on social media, and you won’t be the last.
Knowing who you are isn’t about getting deep and meaningful with yourself. It’s about knowing what you stand for, what your brand is, your goals and your mission statement. Most importantly, of course, it’s about your branding. If you don’t have clear, consistent branding and a target audience from the beginning, you may find it challenging to appeal to the very people you believe would benefit from your services.
Before you go ahead and market yourself as an independent insurance agent, have a game plan in place. Have a logo, a business headshot, and even a branding guide. You want your branding to be consistent across all platforms and, if it isn’t, it can be confusing for your clients.
Learning how to market yourself as an independent insurance agent can take time, but it’s worth it as you see your services reaching far and wide. The most critical first step is to have a plan in place. You know you need new clients, but how are you going to get them?